His world was a colourful place, psychedelic, pop and dominated by the street style; it was never snob, but always up with the times. That’s why we love Fiorucci: for his way to identify himself with the young people and with the ever-changing environment, without losing his strong identity; always proposing a captivating life-style through the various products he signed: clothing, accessories, perfumes, as well as gadget and drinks… Total look at its best!
Since he passed away, a few days ago, in the streets is possible to spot more and more t-shirts, bags and accessories featuring pin up girls and the iconic angels logo, uncontested symbol of the brand 😉
How many angels are amongst us! Is almost like the city turned into a gigantic catwalk, as a living tribute – and a farewell – to the beloved stylist!
Atmosphere, magic and humor!
Well, what else to add to the words of a true lover of fashion, a person with a strong sensitivity that allowed him to seize the best part of the people, a strict and informed vegetarian!
In his shop in San Babila’s square in Milan, the thousands of people who every day came along, felt relaxed and felt that there was someone taking care of them… How’s that? Through the products… Actually in a very friendly environment, there were clothes and objects whose design induced an optimistic view of life, but especially focusing on the essential values of the product, Elio Fiorucci argued that a trade or business should begin from the spiritual, because consumers are extremely able to recognize essential values of a product, so… a real therapy of love!
And voilà for you a taste of our “love-therapy”… the Fiorucci’s effect!